We Can Be was born from a desire to bring creative, distinct and happily irreverent design to the cycling apparel market. Combined with exceptional quality of fabric, fit and manufacturing, you can look good and be comfortable without being told the only way to ride a bike is to endure overwhelming suffering with a permanently affixed grimace. We don't take ourselves too seriously and still believe the first priority in cycling is to have fun with it.
Whether racing, training, cruising to the coffee shop or just rolling around enjoying the outdoors, we believe in every form of riding a bike.
We see ourselves and our customers as a collective of like minded riders from around the world who share the mantra that riding a bike is first and foremost about having fun. You don't pay a membership fee, you don't get a number, you just become one of us.
We're very proud of our products and a lot of time and love goes into everything we do. We make high quality clothing and accessories for people who just love to ride with a smile on their face.
Fast or last, pro or slow. We Can Be anything we want. Your ride, your rules.